Behind the times, ahead of the curve
Fall is here. And Riffle is still behind the times.
Here at RiffleHouse, jobhunters send us to their website to see their samples so we'll see why they should work here.
But there are NO ads. NO headline, NO image, photo, scribble, and (gasp!) NO logo. But these are the people who want to be in the business of marketing? We say, make a few ads, come on in and show us. Crickets.
What’s the problem?
We didn’t say a good ad. We said an ad.
To show us you can arrange the parts and it’s somewhere in the ballpark.
Still crickets. Guess you really didn’t want to do advertising. Why?
It's hard.
You have to look at some ads, think about what you could create
and then do it. Find a photo, make a fake logo, put an address in,
a website, a phone number. It's intimidating. We get it.
It's like some clients.
There are the new ones, who've never used an agency before.
It's a bit scary. Let's face it, they're afraid they'll be taken
advantage of (screwed) or be charged a lot (screwed) and
who wants that?
Even clients who have worked with other shops and a handful of vendors
are afraid of the unknown if they start working with the new guys.
So some make their own clumsy ads (sorry, but a lot are) and
put it in the newspaper or on local tv or radio and they're all set.
Sometimes it works, from sheer novelty by a relatively new category,
sometimes they sink like a big ol' rock in the Mississippi.
They may know their customer, but they don't know what
makes an ad work, they're not sure what goes into a tagline,
but we do.
And yes, it's hard.
But is it worth it?
We think so.
And it should be worth it to you.
We’ve done work for different sized clients, some bigger, some smaller.
We can do it for you. We've been doing it for over 25 years.
Behind the times, ahead of the curve.
In many ways, we always will be.
RiffleHouse. Creative. Design. Electronic. Branding.
And Training too. Better than most.
Here at RiffleHouse, jobhunters send us to their website to see their samples so we'll see why they should work here.
But there are NO ads. NO headline, NO image, photo, scribble, and (gasp!) NO logo. But these are the people who want to be in the business of marketing? We say, make a few ads, come on in and show us. Crickets.
What’s the problem?
We didn’t say a good ad. We said an ad.
To show us you can arrange the parts and it’s somewhere in the ballpark.
Still crickets. Guess you really didn’t want to do advertising. Why?
It's hard.
You have to look at some ads, think about what you could create
and then do it. Find a photo, make a fake logo, put an address in,
a website, a phone number. It's intimidating. We get it.
It's like some clients.
There are the new ones, who've never used an agency before.
It's a bit scary. Let's face it, they're afraid they'll be taken
advantage of (screwed) or be charged a lot (screwed) and
who wants that?
Even clients who have worked with other shops and a handful of vendors
are afraid of the unknown if they start working with the new guys.
So some make their own clumsy ads (sorry, but a lot are) and
put it in the newspaper or on local tv or radio and they're all set.
Sometimes it works, from sheer novelty by a relatively new category,
sometimes they sink like a big ol' rock in the Mississippi.
They may know their customer, but they don't know what
makes an ad work, they're not sure what goes into a tagline,
but we do.
And yes, it's hard.
But is it worth it?
We think so.
And it should be worth it to you.
We’ve done work for different sized clients, some bigger, some smaller.
We can do it for you. We've been doing it for over 25 years.
Behind the times, ahead of the curve.
In many ways, we always will be.
RiffleHouse. Creative. Design. Electronic. Branding.
And Training too. Better than most.
